Jean Sutton

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I would encourage anyone who is either a user or provider of market research to stretch their imagination and create new approaches to gathering data and feedback. We still may use face-to-face, telephone, observation or self-complete methodologies, but it is the actual approach that will ensure the success of the exercise.

Jean Sutton is an economist and Chartered Marketer, currently running a B2B market research consultancy Actionline Research & Training Ltd. She has run over 100 projects for a variety of public and private sector clients over the past 20 years, and has run training for the CIM on market research, customer insight and customer experience over the same period.