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Top marketing trends for 2024
- 05 January 2024
So much changed in 2023, there is no telling what the next 12 months will bring. In this article, we try to make some predictions into the top marketing trends that are set to take the stage in 2024.
We brought together some of the top marketing minds in the UK to find out what transformative trends are likely to shape the 2024 marketing agenda. The discussion offered a forward-looking perspective on the dynamic world of marketing, with topics ranging from the AI revolution to the continued importance of ethical marketing.
The AI Revolution
As we step into 2024, the influence of AI in marketing is undeniable. It’s a catalyst for innovative strategies and personalised customer experiences, reshaping the way brands connect with their audiences.
Choudry commented: “One of the most significant marketing trends for 2024 is expected to be the transformative power of AI in marketing, with a focus on personalisation and a human-first approach. AI will be used to create innovative strategies that overhaul business processes and the customer journey. Personalisation will become even more critical as customers expect tailored experiences. Additionally, there will be a strong emphasis on sustainability and ethical marketing, with a focus on environmental, social, and governance practices, and a push for greater inclusion and diversity in marketing campaigns.”
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