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Chartered Marketer: Celebrating 25 Years of Excellence
- 01 December 2023
Traditionally marked with silver, 25 years is a significant milestone in any walk of life. The Chartered Institute of Marketing (CIM) celebrates a quarter of a century since it was granted the privilege to bestow Chartered Marketer status.
This prestigious accolade, first established in 1998, marked a significant leap in recognising the marketing profession's expertise and dedication. As we reflect on this journey, we can re-tell some of the stories of those who have achieved it, how it has evolved over the years, and consider the professional benefits it continues to provide.
The Journey to Chartered Marketer Status
Gaining Chartered Marketer status is a testament to one's commitment and achievement in the marketing field. The journey is unique for every individual, though is always marked by continuous professional development, significant contributions to the marketing sector, and a relentless pursuit of excellence.
Denise O’Leary, MBE, who has maintained this status for 18 years, reflects on its impact: "Maintaining Chartered status shows a high level of ongoing commitment to marketing excellence as it continually evolves." Similarly, June Dennis, Chair of CIM's Board of Directors shares her personal journey: "I gained my CIM diploma in 1989, and I’ve maintained my Chartered Marketer status since 2002 – 21 years!"
So why is Chartered Marketer status so highly valued by those within the industry? Senior lecturer in professional practice in marketing at the University of Roehampton Kelvin Golding believes: "It’s the hallmark for employers to know the person they have recruited can not only do the job technically but is also professional, ethical and compliant." Golding added that Chartered Marketer status also provides individuals with "confidence and credibility" both within their organisation and externally.
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