CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope 19 March 2020 < id="Layer_2" data-name="Layer 2"> When is it good to be bad? This podcast will: Explore the concept of anti-marketing and its power in attracting consumers Examine whether negging works as an advertising strategy Identify where shock tactics are effective at changing public behaviour Ben Walker Host CIM Marketing Podcast Gemma Butler Course director CIM Jane Cave Portfolio Director CIM Tags: Brand Strategy Marketing Communications 0 views < id="Layer_2" data-name="Layer 2"> Back to all You may also like Blog How effective is nostalgia marketing? 11/09/2020