CIM Marketing Podcast - Episode 18: Marketing’s good crisis
Podcast

CIM Marketing Podcast - Episode 18: Marketing’s good crisis

Inside Duke University's famous CMO survey

This podcast will:

  • Explore the world-renowned CMO Survey from Duke University
  • Highlight the astounding rise in US marketing budgets during the crisis 
  • Examine marketing’s crucial role in leading businesses through the pandemic


   

Ben Walker Host CIM Marketing Podcast
Gemma Butler Course director CIM
Christine Moorman Founder and Director The CMO Survey
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