CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising 03 December 2020 < id="Layer_2" data-name="Layer 2"> ‘Tis the season to be emotional This podcast will: Explore the creative shift in Christmas 2020 campaigns Review the big brands’ Yuletide ads Ask whether the soft-selling trend will endure in Christmases future Ben Walker Host CIM Marketing Podcast Gemma Butler Course director CIM James Farmer Head of brand and marketing communications Formerly CIM Tags: Innovation Marketing Communications Corporate Social Responsibility Brand 0 views < id="Layer_2" data-name="Layer 2"> Back to all You may also like podcast CIM Marketing Podcast - Episode 25: Have brands mastered social media? 19/11/2020 Quick Read John Lewis Christmas ad 2020: Our take on ‘Give a little love’ 13/11/2020 Editorial What’s the right media mix for 2021? Kantar’s predictions are here 27/11/2020