CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration

A deep dive into what makes a digital marketer today

This podcast will:

• Debate whether digital marketing should be treated as a specialist discipline
• Examine the case for digital centres of excellence in marketing
• Ask whether the t-shaped skills model is still relevant in today’s digitised sector
  
  

About the guest:

Dr Dave Chaffey is co-founder of Smart Insights, an online marketing skills development platform with customers in more than 120 countries. His co-authored books include Digital Marketing: Strategy, Implementation and Practice, Digital Marketing Excellence and Digital Business and E-Commerce Management.