CIM Marketing Podcast - Episode 33: The craft of customer-centricity 15 April 2021 < id="Layer_2" data-name="Layer 2"> What consumers really, really want This podcast will: Explore how to identify what the customer wants through testing and exploration Examine why tensions between CMO and CFO can militate against customer responsiveness Outline the pitfalls of uncritically relying on data to shape marketing strategy Ben Walker Host CIM Marketing Podcast Gemma Butler Course director CIM Dan White Author The Smart Marketing Book and The Soft Skills Book Tags: Customer Experience Strategy Innovation Brand 0 views < id="Layer_2" data-name="Layer 2"> Back to all You may also like Blog Marketers redefine customer experience for a post-COVID world 13/11/2020 Editorial Marketers must realign with customer needs post-coronavirus 29/05/2020 Editorial How has digital marketing impacted the customer buying journey? 01/03/2021
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