CIM Marketing Podcast - Episode 5: Bottling the essence of a brand 14 November 2019 < id="Layer_2" data-name="Layer 2"> How brands are bringing experience into people's lives This podcast will: Look at how great British brands like HMV, Odeon and BT are tapping into human truths Ask how the experiential explosion is helping veteran brands counter the disruptors Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated Ben Walker Host CIM Marketing Podcast James Farmer Head of brand and marketing communications Formerly CIM Tags: Brand Innovation Strategy 0 views < id="Layer_2" data-name="Layer 2"> Back to all You may also like Blog Brand storytelling is a marketing must-have 13/03/2020 podcast CIM Marketing Podcast - Episode 21: The secrets of great brand storytelling 24/09/2020 podcast CIM Marketing Podcast - Episode 25: Have brands mastered social media? 19/11/2020