Episode 99: Charity, social marketing and change
Podcast

Episode 99: Charity, social marketing and change

This podcast will:

  • Explore how citizenship is eclipsing consumerism in marketing
  • Show how marketers can engage the public as active partners
  • Reveal the three principles of participatory organisations
Ben Walker Host CIM Marketing Podcast
Sarah Raine Chair CIM Charity and Social Marketing SIG
Jon Alexander Co-founder New Citizen Project and author of Citizens
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