Search content hub | CIM

Become a CIM member

Join a community of marketers and gain valuable connections, insights, and support to drive your success.

Explore membership

Become a Chartered Marketer

Gain recognition as a Professionally Certified Marketer.

Find out more

CIM qualifications

Advance your career with our globally recognised qualification that sets you apart in the industry.

View qualifications

Learning advice

Our team are trained to help you make the best choices for your education.

+44(0)1628 427222

For you

Excel in any marketing subject with expert-led courses, designed to help you upskill and stay ahead.

View all courses

For your team

Empower your team to excel with practical skills and knowledge, keeping them at the forefront of marketing.

Team training

For your organisation

Enhance your strategy by partnering with us to strengthen your overall marketing capability and effectiveness.

Business solutions

Articles and insights

The latest reports, editorial and thought leadership from our experts.

Content hub

Popular categories
Podcasts
Webinars
News

Results for Search

Blog (10 articles)

AI marketing expert explains Answer Engine Optimisation (AEO) — Blog

AI marketing expert explains Answer Engine Optimisation (AEO)

04/07/2025

Webinar recap: Elevate your copywriting with AI — Blog

Webinar recap: Elevate your copywriting with AI

19/03/2025

Launching your marketing career: How AI is changing the game — Blog

Launching your marketing career: How AI is changing the game

27/02/2025

Harnessing the power of generative AI: Insights from the CIM x IBM roundtable — Blog

Harnessing the power of generative AI: Insights from the CIM x IBM roundtable

27/01/2025

Top marketing trends for 2025 — Blog

Top marketing trends for 2025

10/01/2025

Key skills for your marketing CV in 2025 — Blog

Key skills for your marketing CV in 2025

08/11/2024

Using data and AI to connect and engage your audiences — Blog

Using data and AI to connect and engage your audiences

27/09/2024

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ... — Blog

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ...

17/05/2024

AI: All the content, none of the experience — Blog

AI: All the content, none of the experience

13/10/2023

Copywriting basics – your questions answered — Blog

Copywriting basics – your questions answered

14/07/2023

Catalyst (1 articles)

Catalyst issue 3 | 2023: New generation — Catalyst

Catalyst issue 3 | 2023: New generation

24/07/2023

Editorial (18 articles)

What the UK Government spending review means for marketers — Editorial

What the UK Government spending review means for marketers

17/06/2025

What is ethical marketing? Your guide to building consumer trust — Editorial

What is ethical marketing? Your guide to building consumer trust

02/06/2025

Marketers in the world's new financial nexus pause (briefly) for thought — Editorial

Marketers in the world's new financial nexus pause (briefly) for thought

30/05/2025

The latest developments in digital marketing — Editorial

The latest developments in digital marketing

19/05/2025

Editorial

Is AI reshaping cultural narratives and brand storytelling?

06/05/2025

Can AI make us better marketers? — Editorial

Can AI make us better marketers?

03/02/2025

AI Content Creation: Balancing innovation and authenticity — Editorial

AI Content Creation: Balancing innovation and authenticity

16/08/2024

Insights from the CIM 16th Digital Marketing Conference 2024 — Editorial

Insights from the CIM 16th Digital Marketing Conference 2024

31/07/2024

Beyond algorithms: Crafting an ethical AI marketing strategy — Editorial

Beyond algorithms: Crafting an ethical AI marketing strategy

26/07/2024

The industry view: where does marketing go next? — Editorial

The industry view: where does marketing go next?

18/07/2024

How to get better outputs from generative AI — Editorial

How to get better outputs from generative AI

06/10/2023

The evolving MarTech landscape: Get the answers you need — Editorial

The evolving MarTech landscape: Get the answers you need

15/09/2023

Will new technologies like AI and the metaverse replace marketers? — Editorial

Will new technologies like AI and the metaverse replace marketers?

22/08/2023

Questions and answers from Podcast LIVE 2023 — Editorial

Questions and answers from Podcast LIVE 2023

11/08/2023

Five things learned about AI from CIM Podcast LIVE 2023 — Editorial

Five things learned about AI from CIM Podcast LIVE 2023

21/07/2023

Four foundational principles for marketers working with AI — Editorial

Four foundational principles for marketers working with AI

19/07/2023

How can CMOs successfully incorporate AI into their marketing strategy? — Editorial

How can CMOs successfully incorporate AI into their marketing strategy?

16/05/2023

How will AI change the future of content marketing? — Editorial

How will AI change the future of content marketing?

21/04/2023

Podcast (6 articles)

Episode 108: The 2025 guide to authentic influencer partnerships — podcast

Episode 108: The 2025 guide to authentic influencer partnerships

24/06/2025

Episode 103: How AI can supercharge your 2025 — podcast

Episode 103: How AI can supercharge your 2025

30/01/2025

Episode 97: The truth about AI — podcast

Episode 97: The truth about AI

11/07/2024

Episode 91: AI – threat or promise? — podcast

Episode 91: AI – threat or promise?

18/04/2024

Episode 86: Using LinkedIn to unlock the creative potential of B2B — podcast

Episode 86: Using LinkedIn to unlock the creative potential of B2B

23/11/2023

Episode 81: The evolution of technology and its impact on marketing — podcast

Episode 81: The evolution of technology and its impact on marketing

26/07/2023

Webinar (7 articles)

Member Exclusive: How to maximise your Meta strategy in 2025 — webinar

Member Exclusive: How to maximise your Meta strategy in 2025

15/07/2025

Member Exclusive: From search to AI answer engines — webinar

Member Exclusive: From search to AI answer engines

28/05/2025

Member Exclusive: Elevate your copywriting with AI — webinar

Member Exclusive: Elevate your copywriting with AI

26/02/2025

Member Exclusive: Generative AI marketing tools - the new competitive advantage — webinar

Member Exclusive: Generative AI marketing tools - the new competitive advantage

26/09/2024

Member Exclusive: Web and digital copywriting - Human vs machine — webinar

Member Exclusive: Web and digital copywriting - Human vs machine

21/03/2024

Member Exclusive: Elevate your marketing by utilising generative AI and language models — webinar

Member Exclusive: Elevate your marketing by utilising generative AI and language models

22/11/2023

Member Exclusive: Embracing the evolving MarTech landscape — webinar

Member Exclusive: Embracing the evolving MarTech landscape

23/08/2023

›