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Blog (19 articles)

Blog

Forging foundations through brand and purpose

13/09/2024

Blog

Developing a brand: Collaboration, Inclusion and Patience

23/08/2024

Shoppable content: should you be making it a part of your marketing strategy? — Blog

Shoppable content: should you be making it a part of your marketing strategy?

31/05/2024

How to respond to positive and negative reviews online — Blog

How to respond to positive and negative reviews online

22/03/2024

International marketing and translation: Where are you going wrong? — Blog

International marketing and translation: Where are you going wrong?

10/05/2023

How to win the CIM Global Marketing Excellence Awards — Blog

How to win the CIM Global Marketing Excellence Awards

17/04/2023

What is a one-pager and how do you make one? — Blog

What is a one-pager and how do you make one?

06/04/2023

Is gender neutrality the way forward for brands? — Blog

Is gender neutrality the way forward for brands?

27/01/2023

Nine SEO tips for small businesses to increase website traffic — Blog

Nine SEO tips for small businesses to increase website traffic

14/10/2022

CIM Virtual Work Experience with Springpod: Build your knowledge with webinars on demand — Blog

CIM Virtual Work Experience with Springpod: Build your knowledge with webinars on demand

02/09/2022

A career in marketing: Is it right for me? — Blog

A career in marketing: Is it right for me?

05/08/2022

Marketing must-reads: Kickstart your marketing career — Blog

Marketing must-reads: Kickstart your marketing career

08/04/2022

Your first marketing role: Marketing translator — Blog

Your first marketing role: Marketing translator

21/01/2022

Pride 2021: Marketing fails to have courage with diversity & inclusion — Blog

Pride 2021: Marketing fails to have courage with diversity & inclusion

18/06/2021

How has the coronavirus pandemic impacted marketing? — Blog

How has the coronavirus pandemic impacted marketing?

23/04/2021

Have marketers lost control of the scammers? — Blog

Have marketers lost control of the scammers?

18/12/2020

Lessons from 2020 must endure for New Year success — Blog

Lessons from 2020 must endure for New Year success

04/12/2020

Blog

Premier League return gives brands a sporting chance in lockdown

19/06/2020

How Greta Thunberg got the world talking — Blog

How Greta Thunberg got the world talking

23/08/2019

Catalyst (2 articles)

Catalyst issue 4 | 2022: Fit for the future — Catalyst

Catalyst issue 4 | 2022: Fit for the future

24/10/2022

Catalyst issue 3 | 2022: Sustained effort — Catalyst

Catalyst issue 3 | 2022: Sustained effort

18/07/2022

Editorial (45 articles)

Sustainable Marketing: How to communicate purpose, products and services — Editorial

Sustainable Marketing: How to communicate purpose, products and services

31/01/2024

The reciprocal relationship between ethical leadership and regulatory compliance — Editorial

The reciprocal relationship between ethical leadership and regulatory compliance

12/01/2024

Step into Christmas and side-step these seasonal marketing mishaps — Editorial

Step into Christmas and side-step these seasonal marketing mishaps

22/12/2023

Editorial

How can an unconventional brand collaboration bring business success?

27/10/2023

Unlocking creative synergy: Effective collaboration between copywriters and designers — Editorial

Unlocking creative synergy: Effective collaboration between copywriters and designers

08/09/2023

Think like a journalist: Six ways to create compelling copy — Editorial

Think like a journalist: Six ways to create compelling copy

19/05/2023

An unconventional route: Is working at a marketing agency the right career for you? — Editorial

An unconventional route: Is working at a marketing agency the right career for you?

12/05/2023

The reality of marketing planning: Your questions answered — Editorial

The reality of marketing planning: Your questions answered

How to choose a marketing agency: What you need to know — Editorial

How to choose a marketing agency: What you need to know

24/02/2023

Today's top five marketing challenges — Editorial

Today's top five marketing challenges

17/02/2023

What does period poverty mean for marketers? — Editorial

What does period poverty mean for marketers?

10/02/2023

Five ways to make the most of your marketing budget — Editorial

Five ways to make the most of your marketing budget

06/12/2022

How to work with influencers as a small business: A complete guide — Editorial

How to work with influencers as a small business: A complete guide

01/07/2022

Q&A: How the ASA are keeping advertisers accountable to their sustainability claims — Editorial

Q&A: How the ASA are keeping advertisers accountable to their sustainability claims

Lovehoney’s CCO on using customer data respectfully — Editorial

Lovehoney’s CCO on using customer data respectfully

28/01/2022

Marketing must-reads: The diversity and inclusion directive — Editorial

Marketing must-reads: The diversity and inclusion directive

03/12/2021

Why enter The Pitch 2022? — Editorial

Why enter The Pitch 2022?

28/10/2021

How people power businesses today — Editorial

How people power businesses today

08/10/2021

The brands finally addressing the menopause market — Editorial

The brands finally addressing the menopause market

01/10/2021

Diversity & Inclusion: Are marketers doing enough? — Editorial

Diversity & Inclusion: Are marketers doing enough?

08/09/2021

Is “head of remote” a marketer’s next career choice? — Editorial

Is “head of remote” a marketer’s next career choice?

27/08/2021

Where brands should focus investment post-Covid — Editorial

Where brands should focus investment post-Covid

07/06/2021

What a forced Facebook split could mean for marketers — Editorial

What a forced Facebook split could mean for marketers

26/05/2021

Seven steps to creating truly stand-out emails — Editorial

Seven steps to creating truly stand-out emails

17/05/2021

How to kickstart effective email marketing campaigns — Editorial

How to kickstart effective email marketing campaigns

07/05/2021

Why brands need good stories in and out of recovery — Editorial

Why brands need good stories in and out of recovery

27/04/2021

Editorial

A day in the life: Brand marketing executive

22/04/2021

A day in the life: Senior designer — Editorial

A day in the life: Senior designer

15/03/2021

Three video apps you need to supercharge your social media strategy — Editorial

Three video apps you need to supercharge your social media strategy

25/11/2020

Marketing must-reads: Christmas gift guide 2020 — Editorial

Marketing must-reads: Christmas gift guide 2020

16/11/2020

Why India is all ears for radio — Editorial

Why India is all ears for radio

09/11/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

How to ask your business for training — Editorial

How to ask your business for training

01/09/2020

A day in the life: Digital marketing executive — Editorial

A day in the life: Digital marketing executive

21/08/2020

How to get started in marketing — Editorial

How to get started in marketing

07/08/2020

Marketing must-reads for summer 2020 — Editorial

Marketing must-reads for summer 2020

13/07/2020

Seven ways marketing has changed during Covid-19 — Editorial

Seven ways marketing has changed during Covid-19

24/06/2020

15 reasons why content marketing fails — Editorial

15 reasons why content marketing fails

22/06/2020

Three ways to avoid greenwashing in marketing — Editorial

Three ways to avoid greenwashing in marketing

17/06/2020

How brands are embedding social distancing into their marketing — Editorial

How brands are embedding social distancing into their marketing

21/04/2020

2019 in review: 2020 will be the year that marketing... — Editorial

2019 in review: 2020 will be the year that marketing...

18/12/2019

2019 in review: Our favourite campaigns — Editorial

2019 in review: Our favourite campaigns

16/12/2019

Editorial

How social media powers 'Brand Me'

01/11/2019

Five marketing campaigns you won’t have seen (and why) — Editorial

Five marketing campaigns you won’t have seen (and why)

21/10/2019

Back to basics: Writing your first marketing plan — Editorial

Back to basics: Writing your first marketing plan

02/09/2018

Podcast (13 articles)

Episode 99: Charity, social marketing and change — podcast

Episode 99: Charity, social marketing and change

05/09/2024

Episode 98: Hot holiday reads — podcast

Episode 98: Hot holiday reads

25/07/2024

Episode 94: Driving digital with the personal touch — podcast

Episode 94: Driving digital with the personal touch

30/05/2024

Episode 79: A social media marketing masterclass — podcast

Episode 79: A social media marketing masterclass

22/06/2023

podcast

Episode 77: Using effective reactive marketing for your brand

11/05/2023

Episode 73: When change becomes opportunity (1) — podcast

Episode 73: When change becomes opportunity (1)

16/02/2023

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising — podcast

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising

03/12/2020

podcast

CIM Marketing Podcast - Episode 21: The secrets of great brand storytelling

24/09/2020

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope — podcast

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope

19/03/2020

CIM Marketing Podcast - Episode 9: How to style social value — podcast

CIM Marketing Podcast - Episode 9: How to style social value

06/02/2020

CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset — podcast

CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset

16/01/2020

CIM Marketing Podcast - Episode 7: World's craziest political campaign pledges — podcast

CIM Marketing Podcast - Episode 7: World's craziest political campaign pledges

12/12/2019

CIM Marketing Podcast - Episode 4: The truth about sex and shopping — podcast

CIM Marketing Podcast - Episode 4: The truth about sex and shopping

31/10/2019

Quick Read (7 articles)

Starling Bank calls on marketers to diversify creative imagery — Quick Read

Starling Bank calls on marketers to diversify creative imagery

28/05/2021

How The Valuable 500 aims to normalise disability in advertising — Quick Read

How The Valuable 500 aims to normalise disability in advertising

21/05/2021

John Lewis Christmas ad 2020: Our take on ‘Give a little love’ — Quick Read

John Lewis Christmas ad 2020: Our take on ‘Give a little love’

13/11/2020

The new LinkedIn feature for marketers to get excited about — Quick Read

The new LinkedIn feature for marketers to get excited about

16/10/2020

Burger King's controversial Twitch tactics cause backlash — Quick Read

Burger King's controversial Twitch tactics cause backlash

25/08/2020

Peloton advert attracts social media backlash — Quick Read

Peloton advert attracts social media backlash

06/12/2019

Cancer Research campaign causes a commotion — Quick Read

Cancer Research campaign causes a commotion

12/07/2019

Webinar (23 articles)

Member Exclusive: Web and digital copywriting - Human vs machine — webinar

Member Exclusive: Web and digital copywriting - Human vs machine

21/03/2024

Member Exclusive: Gateway to digital psychology for marketing professionals — webinar

Member Exclusive: Gateway to digital psychology for marketing professionals

Member Exclusive: Inspiration for your digital copywriting — webinar

Member Exclusive: Inspiration for your digital copywriting

10/11/2021

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns — webinar

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns

29/06/2021

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC® — webinar

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®

19/05/2021

Member Exclusive: How marketers can drive sustainability across the business — webinar

Member Exclusive: How marketers can drive sustainability across the business

27/04/2021

Member Exclusive: Propel B2B growth with account-based marketing — webinar

Member Exclusive: Propel B2B growth with account-based marketing

24/02/2021

Member Exclusive: Build a resilient marketing strategy for 2021 — webinar

Member Exclusive: Build a resilient marketing strategy for 2021

19/01/2021

Winning in the next normal - Building marketing confidence and capability when the fut ... — webinar

Winning in the next normal - Building marketing confidence and capability when the fut ...

28/10/2020

Member Exclusive: Effective email marketing for customer retention — webinar

Member Exclusive: Effective email marketing for customer retention

04/06/2020

Understanding your customer's digital journey — webinar

Understanding your customer's digital journey

16/03/2020

How to create content that drives conversion — webinar

How to create content that drives conversion

29/01/2020

Practical Insights: Regulation and AdTech: Is the future cookie-less? — webinar

Practical Insights: Regulation and AdTech: Is the future cookie-less?

13/11/2019

Practical Insights: Understand and influence buying behaviour — webinar

Practical Insights: Understand and influence buying behaviour

21/10/2019

Practical Insights: Influence audiences through influential copy — webinar

Practical Insights: Influence audiences through influential copy

24/07/2019

Qualifications: Aspire to be a senior marketer — webinar

Qualifications: Aspire to be a senior marketer

27/06/2019

Practical Insights: Multi-channel digital marketing — webinar

Practical Insights: Multi-channel digital marketing

20/05/2019

Practical Insights: How to create customer value — webinar

Practical Insights: How to create customer value

19/02/2019

Practical Insights: The power of persuasion in marketing — webinar

Practical Insights: The power of persuasion in marketing

18/12/2018

Practical Insights: Why you should keep sending emails — webinar

Practical Insights: Why you should keep sending emails

11/07/2018

Practical Insights: Copywriting for today's online world — webinar

Practical Insights: Copywriting for today's online world

20/05/2018

Practical Insights: How to engage with and retain your key customers — webinar

Practical Insights: How to engage with and retain your key customers

29/03/2018

Practical Insights: Latest trends in digital marketing — webinar

Practical Insights: Latest trends in digital marketing

06/02/2018

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