Green Claims Code: What you need to know
Webinar

Green Claims Code: What you need to know

  • Broadcast: Tuesday 11 January 2022
  • Gemma Butler

In this exclusive, open-to-all webinar, join sustainable marketing experts Gemma Butler and Michelle Carvill, as they dissect the Green Claims Code, a recent mandate set out by the UK’s Competition and Markets Authority (CMA).

The new code has the power to end greenwashing for good, and lays out six key questions that businesses must align their environmental claims with, or risk facing legal action. Join our live webinar to discover what these questions are, how they can be implemented and common mistakes to avoid when making any green claims. Then learn more on our Sustainable Marketer course, directed by Michelle Carvill. 

Watch on demand to find out:  

  • The six Green Claims Code questions businesses must ask themselves
  • Why sustainable marketing is crucial for driving change
  • How marketers can use their powers for good and to find purpose.

About the Speakers

Gemma Butler
Gemma Butler Course director, CIM

Gemma is one of the authors of Sustainable Marketing: How to Drive Profits with Purpose, published by Bloomsbury in 2021. In her capacity as CIM's marketing director, she wrote a column for our member-only quarterly magazine, Catalyst, regularly contributed to the Content hub and was a frequent guest on the CIM Marketing Podcast.

Catch up on her insights by listening to some of her appearances.

Michelle Carvill
Michelle Carvill Course director, CIM

Michelle Carvill is the Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. She advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.

Michelle is also one of the authors of Sustainable Marketing: How to Drive Profits with Purpose, published by Bloomsbury in 2021. 

For CIM, she is a Course Director specialising in influencers, sustainability, digital marketing and social media.

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