Member Exclusive: Elevate your marketing by utilising generative AI and language models

• Broadcast: Wednesday 22 November 2023
• Vincent Sider

• 22 November 2023

Are you looking to perfect your AI prompts and enhance the predictability and reliability of your outputs?

CIM members can now catch up with this member-exclusive webinar presented by CIM course director and AI expert, Vincent Sider. This insightful webinar delves into the limitations of generative AI and Large Language Models (LLMs), and explores the art and science of prompting to better steer your model’s behaviour.

If that doesn’t prompt you to sign in and watch, Vincent also makes predictions into the tools and technology he believes will define the next five years of the marketing industry. If you're a member, watch on-demand now and take a giant leap in your AI marketing journey.

This webinar:

• Explores the techniques to craft effective prompts, enhancing the predictability of your outputs
• Predicts what's going to define marketing operations over the next 5 years
• Equips you with the knowledge to understand retrieval augmented generation (RAG)

About the Speaker

Vincent Sider Course director, CIM

A highly driven senior leader, Vincent builds the strategy, people, processes & plans that enable rapid growth. Deep experience in Digital & AI for global and UK markets at the world’s biggest entertainment, hospitality and telecommunication brands. Driven large-scale marketing change in matrix organisations & cross categories (BBC globally & UK, British Telecom) & early stage start-up experience in Artificial Intelligence and web3.

Currently director at GetInference which operates in the A.I sector and Ambassador at Digital Jersey, and CIM course director.

Tags:

• Digital Marketing
• Strategy
• Innovation

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