Member Exclusive: Future-proof your digital marketing skills

• Broadcast: Wednesday 02 September 2020
• Daniel Rowles

• 02 September 2020

As extra responsibility has been given to the marketing department, specialisms have become ever more complex and knowledge gaps have emerged. Now, in uncertain times, marketers will have to update their skills, both for the current situation and the long road to recovery.

CIM course director Daniel Rowles has published the definitive quantitative and qualitative research examining these skills gaps, why they emerged, and how to correct them. In our hour long webinar, Daniel will outline not only what you need to know, but the easiest ways of improving your digital knowledge and keeping it up to date.

This highly practical webinar is now available on demand. Watch now and learn:

• What marketing skills look like in 2020
• What the Digital Marketing Skills Benchmark tells you about what skills you need right now
• The methods for keeping your knowledge up to date.

About the Speaker

Daniel Rowles CEO, Target Internet

Daniel Rowles has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies. 

He is also the voice of the Digital Marketing Podcast, a worldwide Top Ten business podcast in iTunes, managing director of TargetInternet.com and a lecturer at Imperial College and Cranfield School of Management.

For CIM, he is course director for a range of our digital courses and a regular contributor to the content hub through articles and webinars. CIM and Target Internet regularly collaborate on thought leadership, most notably the Digital Skills Benchmark.

Choose from a range of his articles, or listen to his webinars, below.

Tags:

• Digital Marketing
• Strategy
• Research and Insights

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