Member Exclusive: The role of marketing leadership today

• Broadcast: Wednesday 22 May 2024
• Abigail Dixon

• 22 May 2024

Wondering how to be the leader your team needs?

In our latest member-exclusive webinar, CIM Course Director Abigail Dixon looks into the fundamentals of marketing leadership, delving into what is expected and needed from this role, from other marketers and the wider organisation.

This session will also explore how developing your team holistically can enable marketers to feel supported and empowered to grow the brands and business' of tomorrow.

Register for this session to discover:

• The importance of providing clarity to inspire and motivate
• How to support and inspire your marketing team
• The value of a holistic approach to development

About the Speaker

Abigail Dixon Founder, author & podcast host, The Whole Marketer

Abigail Dixon is the founder, author and podcast host of The Whole Marketer. An award winning marketer and marketing consultant with over 20 years experience step changing the growths of brands & businesses. An accredited trainer, marketing and capability consultant, coach and mentor. She is passionate about ensuring the marketers behind the brand and businesses have successful and fulfilling careers, in our challenging yet rewarding profession. She strives to achieve this through supporting and empowering marketers with the with the inspiration, clarity and holistic skills (technical, human/soft, leadership and personal understanding) and behaviours to grow the brand and business of tomorrow. Recently awarded Campaign 40 OVER 40’s and columnist for Marketing Week.

Tags:

• Leadership
• Marketing Leadership
• Strategy

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