Member Exclusive: The value of a sustainable brand strategy

• Broadcast: Wednesday 24 April 2024
• Paul Hitchens

• 24 April 2024

How does your brand make the world a better place?

Incorporating sustainability, purpose, and values into a brand strategy not only contributes to a better world it aligns with the financial and strategic goals of a business, creating a compelling proposition to all potential stakeholders.

Register now and listen as this webinar considers how:

• Sustainability drives innovation: By focusing on sustainable practices, companies can uncover new opportunities for efficiency and innovation, leading to cost savings and potential new products or services.
• Purpose attracts talent and customers: Today’s workforce and consumers are increasingly drawn to brands with a clear purpose and strong values, which can enhance recruitment, retention, and customer loyalty.
• Values enhance brand reputation: A commitment to social and environmental responsibility can significantly improve a brand’s reputation, making it more attractive to stakeholders, and investors.

About the Speaker

Paul Hitchens Course director, CIM

Paul Hitchens MCIM Chartered Marketer is a published Author, CIM Course Director, TEDx Speaker, and Media Contributor with over 30 years creative industry experience. Paul is a highly experienced brand strategist and trainer with a successful track record of developing and managing brands with management teams of household brand names across the EMEA region.

In addition to his duties as a Course Director, he is a regular contributor to the content hub through articles and member-only webinars. 

Tags:

• Sustainability
• Brand
• Strategy

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