Practical Insights: Copywriting for today's online world

• Broadcast: Tuesday 15 May 2018
• Phil Woodford

• 20 May 2018

In a world of limited attention spans, changing culture and evolving technology, how can we make sure our words have real impact?

In this webinar with Phil Woodford, CIM Course Director, we look at the challenges and opportunities marketers face when writing content for the web, as well as other forms of digital and social media.

What you'll learn:

• Advice on copywriting best practice
• Top tips on copywriting approaches and techniques
• Insight into the possible future trends for writing in a world of AI.

Our member only webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

About the Speaker

Phil Woodford Course Director, CIM

Phil is a former advertising creative director, who lectures at University of the Arts London and French business school INSEEC U. A practising copywriter, as well as a highly experienced trainer, he has created online content in recent years for a wide range of brands across both B2C and B2B environments. Earlier this year, he hosted a session on the changing nature of copywriting at the Museum of Brands, Packaging and Advertising in London.

Tags:

• Content
• Marketing Communications
• Copywriting

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