Practical Insights: Partnership marketing - is this the eighth P?

• Broadcast: Tuesday 21 March 2017
• Simon Hall

• 21 March 2017

We’ve heard of the 7P’s, but is partnership marketing the eighth P to add the marketing mix?

Partnering to grow a business is becoming more interesting for marketers; in the past this was left to business development and sales, but marketers now play a pivotal role in identifying partners who can lend credibility to messages, help a business gain access to new customers and open doors to new markets.

Watch this Practical Insights webinar and you'll learn about: 

• Collaborative marketing across the buyer journey
• Collaborative marketing supporting marketing and business goals
• Collaboration across the customer life-cycle from acquisition to retention, and to developing the customer business
• Tips and tools for partnership creation and management

About the Speaker

Simon Hall Course Director, CIM

A Senior Marketing Director with over 20 years’ experience in B2C and B2B marketing. Simon Hall has  held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips.

Tags:

• Strategy
• Customer Experience
• Brand

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