Practical Insights: The power of persuasion in marketing

• Broadcast: Tuesday 18 December 2018
• Tim Fidgeon

• 18 December 2018

Learn how to boost your marketing's effectiveness by exploiting the insights of persuasion psychology. We'll discuss the principles and showcase real-life examples.

What we'll cover:

• 6 principles of persuasion
• How the paradox of choice effects marketing
• The truth about the Dunning-Kruger effect.

Our monthly webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

About the Speaker

Tim Fidgeon Course Director, CIM

Tim Fidgeon is one of the UK’s leading trainers in online writing and user experience. He has worked in digital marketing since the 90's and has a background in psychology and usability. He has worked with a number of major brands, including: Coca-Cola, Sony, Vodafone and General Motors.

Tags:

• Strategy
• Marketing Communications

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