The modern marketing toolkit: Do you have the skills you need?
- Broadcast: Tuesday 25 May 2021
- Abigail Dixon
- 25 May 2021
CIM course director and author of The Whole Marketer Abigail Dixon will discuss the need for marketers to look beyond digital at the centre of marketing’s remit, towards leadership, influence, and business growth – a strategy facilitated by technology, rather than handcuffed to it. She'll share her first-hand experience of the holistic skills we marketers of today need to develop the brands and businesses of tomorrow, detailing how upskilling only works when it's available to all marketers, no matter how senior.
Watch our special panel discussion on demand to find out more about the modern marketing toolkit.
About the Speakers
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