CIM Webinar Express: Exploring the connection between neuroscience and AI

Neuromarketing is a field of study that understands how consumer’s brains respond to marketing stimuli, so that you can optimise your marketing strategies and create more effective campaigns. Whether you are designing and building a web page, designing your app user interface or creating online material, every visual touchpoint in marketing benefits from neuroscience analysis, but pre-AI, this was quite a time consuming process.

In this webinar, we will be discussing how to leverage neuroscience and AI to transform creative and marketing workflows, including some key themes:

• Challenges in using neuroscience in creative development

• AI’s role in transforming neuroscience applications

• Neuroscience principles in marketing

• AI’s impact on ROI and creative optimisation

• Applications across different industries

Speaker: Joseph Cox FCIM | FIDM

Director of marketing, Analytics and Strategy at Merkle, a global leader in brand building. With a blue-chip career in companies such as Virgin Media, O2, Nielsen, and Lloyds Banking Group.

This webinar is kindly hosted by the CIM South West & Channel Islands Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

For those on our CPD programme, by attending this webinar you can claim the following credits:-

GPMF capability: Strategy

Duration: 1 hour

To register for this webinar click here or on the 'Register Now' at the top of the page.