CIM Webinar Express: Mastering Meta advertising in 2025

Stay ahead of the competition with the latest Meta Ads updates for 2025. Join Rachel Cryan, an experienced digital strategist at Anicca Digital, as she breaks down the biggest Meta changes, new ad formats, and best practices to maximise your ROI. 

Whether you're a performance marketer or a business owner, this session will help you navigate the evolving Meta Ads landscape and fine-tune your strategy for success.

The webinar will cover:

• New features and algorithm changes – how Meta's latest updates impact ad performance

• AI and automation in Meta ads – leveraging machine learning for better targeting

• Creative best practices – what’s working in 2025 and how to stand out

• Tracking and privacy updates – navigating data restrictions and measurement tools

Rachel is an experienced digital strategist with over a decade of specialising in social media advertising. At Anicca Digital, she plays a pivotal role in crafting innovative strategies that help brands connect meaningfully with their audiences. Her expertise spans a wide range of social platforms, covering everything from initial campaign ideation to performance analysis and wider business growth.

Throughout her career, Rachel has worked with clients across an array of industries creating impactful campaigns that achieve measurable outcomes. Her passion for social and public speaking has earned her recognition as a trusted voice in the ever-evolving digital landscape.

Outside of work, Rachel enjoys making travel content, which inspires her creative side. She is a regular speaker at industry events, sharing insights and best practices to empower businesses to thrive through social media.

This webinar is kindly hosted by the CIM East of England Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

CPD category: Digital agility

CPD duration: 1 hour

To register for this webinar please click here.