Achieve your professional goals
- First hold Associate (ACIM), Member (MCIM) or Fellow (FCIM) graded membership of CIM
- Then complete two consecutive years of Continuing Professional Development (CPD), which you can log onto the CPD platform at your convenience
- Finally, pass the Chartered Marketer Assessment, which will be available on completion of your second consecutive year of CPD.
- Marketing and Brand Strategy: aimed at marketers looking to develop their strategic marketing planning skills and become more equipped to respond to changing business challenges
- Marketing Fundamentals: helping to develop skills and knowledge needed to plan and measure an effective marketing communications campaign and to develop other core fundamental marketing principles
- Planning and Optimising Marketing Campaigns: providing insight on effective campaign planning and execution as well as understanding and evaluating performance
- Copywriting – The Complete Guide: tackles the full range of copywriting challenges with practical tools, techniques and professional advice.
Our member exclusive jobs site hosts a wide range of featured opportunities to help you take your career to the next level
Chartered status is present in most industries and is recognised internationally. Achieving Chartered Marketer status recognises your experience, knowledge and commitment to your career and the marketing profession. By joining this community, you demonstrate your commitment to keeping up-to-date and maintaining the highest standards of marketing knowledge and expertise. Any marketer can achieve Chartered Marketer status, as long as you meet the criteria.
To qualify for Chartered Marketer Status, you must:
Once this criteria is met, we can award you Chartered Marketer status, at no additional cost to your current membership fee - the most prestigious accolade in marketing.
So now you know that Continuing Professional Development (CPD) can lead to achieving Chartered Marketer status – the mark of an up-to-date, experienced and qualified marketing professional. But what is CPD and why should you get involved?
Across all industries, professionals are expected to keep their skills up-to-date and continue to enhance their knowledge. By recording CPD you demonstrate a level of commitment and capability to current and future employers. CPD is important at every stage of your career, so we actively encourage all our members to record their CPD.
Our CPD programme is focused on improving your capabilities to ensure that you remain current and effective as a marketing professional. We benchmark your skills against our Professional Marketing Competencies framework to help you identify skills gaps in your knowledge. And, at the end of your CPD year when you’ve submitted your activities, you’ll receive a certificate to show your commitment to your ongoing development.
In an ever-expanding online marketplace, we understand that communicating your credentials can be a challenge. That is why we have partnered with Credly’s platform to provide our members with a digital badge to prove their membership status with us, while the metadata that sits behind it gives the viewer an understanding of the criteria required to achieve it.
Members can use their digital badges in email signatures, digital CVs, across social media and on personal websites. The digital image contains verified metadata that displays the current member grade.
Highlight your experience by using our designatory letters after your name and show you are a credible marketer. Make use of our digital badges to communicate your credentials across your digital profiles.
Taking that next step in your career or asking for guidance on a project can be daunting when you need extra support. We offer a mentoring programme to our professional members where we match developing marketers to experienced and knowledgeable professionals. How your mentoring relationship works is your decision, as it’s tailored to fit in around you and your busy schedule.
The programme allows mentees to search for and contact an inspiring mentor who can provide knowledge and support in areas such as strategic direction and career advice. In addition, it gives you an opportunity to expand your network with an experienced senior member of CIM. Having a mentor can help build confidence to take your career to the next level successfully.
Become a Mentor
Mentoring is available to our MCIM and FCIM members. You’ll have the opportunity to support aspiring professional marketers by utilising your industry knowledge and experience. It’s your decision how mentoring fits in around your schedule and which mentee proposal you would like to support. You’ll receive recognition as an expert in your field by showcasing your individual skills and experience. You could improve your leadership skills by sharing your knowledge with marketers of the future.
You can gain 90 days access to one of our online courses of your choice when you join as a graded member. There are four courses to choose from:
The Marketing Fundamentals online course is worth £249 whilst the Marketing and Brand Strategy and Planning and Optimising Marketing Campaigns online courses are worth £399.
View offer terms and conditions.
Access to a personal development platform full of interactive tools and e-learning content to help you achieve your professional development goals. Start by completing the self-assessments to understand your strengths and identify areas of growth. From there explore a wide range of resources covering personal, professional and social topics. You’ll also find guidance on how to develop your career in an existing role or land your perfect next job whilst learning how to maintain a positive and healthy work-life balance.
Grow and increase your network
Sector Interest Groups
Access to your local network, but you can also join a specialist group
Events from topic conferences, which enable you to learn about emerging trends, to award ceremonies, recognising your marketing achievements
You can meet other marketers in your local area at our regional events. By attending our events you can develop your skills and network with professionals, either face-to-face or online. All our local events are listed on our website, where you can search for them by region and topic. Plus, you can easily get involved by volunteering to help manage your regional network.
Not only does our membership give you access to your local network, but you can also join a specialist group if you work in a particular industry sector. These groups include but are not limited to industries such as construction, finance and food, drink and agriculture. It’s the perfect opportunity to engage with other marketers who work in the same industry as you.
Thanks to our partnership with the Australian Marketing Institute (AMI), members of CIM and the AMI can take advantage of joint membership at a preferential rate, allowing for best practices, training and resources to be shared. An overview of AMI’s member benefits can be found here. The existing qualifications and experience of joint members can also count towards Chartered Marketer status or AMI’s Certified Professional Marketer programme.
A networking platform that allows Fellows to connect, converse and collaborate with like-minded and experienced marketing professionals. The platform is packed with features to help Fellows engage with CIM and other community members in a variety of ways.
Up to 3 months access for MCIM’s and 12 months access for FCIM’s to one of 3000 worldwide IWG business lounges, which includes lounges at their Regus, HQ and Signature brands. Prior booking is not necessary, and you have the option to bring one guest per visit.
Improve your capabilities
We know it can be difficult to take time out of the office to attend a conference on the newest trends and techniques in marketing, which is why we created our member exclusive webinars. It enables you to watch and listen from your desk or catch up on demand when it’s convenient for you. Hosted monthly by subject matter experts, our member exclusive webinars keep you up-to-date and knowledgeable on topics covering all aspects of marketing. You’ll be able to apply what you’ve learnt immediately to your current role.
Designed to support you with those everyday tasks by using our online marketing resource, Marketing Expert, you can find a series of guides and frameworks to help you. From basic marketing drafts to comprehensive strategic plans, these practical tips and templates can support you in your day-to-day role.
Consumer trends and market data are used throughout marketing strategies and plans. We have a marketing library resource which offers you access to online journals, newspapers, magazines, company reports and publications from a variety of credible sources to give you valuable insight.
An online library of over one hundred marketing books and growing, available to browse on your computer, tablet or phone. Part of the range of eBooks can be downloaded to your computer, tablet or phone whilst others are for online use.
Members receive a 15% discount on CIM virtual and online training courses. With a wide range of topics to choose from, this is a useful way to develop your knowledge and skills. Course topics range from building a product proposition to devising a winning strategy to effective marketing communications and much more. All courses are CPD eligible, helping you to remain current and effective as a marketing professional.
Stay informed and inspired
- 10-20% discount off laptops, desktops and accessories
- Access to our highly trained Small Business Technology Advisors to help you with free advice to grow their business
Our member-only quarterly magazine, Catalyst, gives you a thorough insight into the latest developments and thinking from the world of marketing. Combining interviews with industry leaders with stimulating articles from marketers and business leaders across the globe, our members will be encouraged to think differently. With concepts that challenge and inform, members can expand their knowledge in key fields, from leadership to future trends, and use these teachings to drive their business forward. Professional members will receive a printed version of Catalyst, whilst a digital version is made available to members at all levels, to ensure you have the information you need in whichever way is most convenient for you.
Keeping you up to date with the latest developments from across the industry, our online content hub offers easily digestible news, views and more. With weekly updates, including blogs, podcasts and webinars, marketers at all levels can draw value. Whether you’re looking for industry insights, a fresh perspective on a marketing challenge or updates on upcoming legislation, our content hub will keep you informed.”
Dell UK is proud to partner with The Chartered Institute of Marketing to provide a range of discounts on selected IT and other benefits to our UK members. These include:
PR management can be both expensive and confusing, whether it's part of your role in your company or a service your clients need and would value. In today's economic environment, budgets are tight and retaining clients, as well as winning new ones, is paramount.
In addition to your other member benefits, CIM has partnered with JournoLink, the affordable online PR platform, providing UK members' with both a 10% discount and a very budget-conscious way to manage your PR. As a retention and recruitment tool, it also offers the option for marketing consultants to expand their services to PR management.
By signing up you can access massive discounts and deals on eating out and fashion, tech and travel, and everything in between – all available with a year’s membership at £14.99. TOTUM PRO is a student discount card and app giving you access to offers in-store and online, putting all the best student coupons, vouchers and discounts in one place.