The UK government unveiled today a £150m sector deal to boost the UK’s creative industries.

From Harry Potter to Grand Theft Auto, Saatchi & Saatchi to Savile Row, the creative industries account for £92bn of Gross Value Added (GVA), creating two million jobs, boosting tourism and bringing global talent to the UK. The announcement looks to ensure the UK stays at the forefront of these creative industries and is part of the government’s Industrial Strategy, a long-term plan to increase the productivity and earning power of people throughout the UK.

Discussing the news Chris Daly, Chief Executive, Chartered Institute of Marketing said: “The announcement today of an Industrial Strategy deal between the Government and the creative industries is good news for the marketing sector.

We welcome in particular the creation of a new industries Trade and Investment Board with the goal of boosting the exports from the UK’s creative industries. Marketing will be crucial if the UK is to hit the target of delivering a 50 per cent increase in creative industries exports by 2023. Moreover, as a hub of marketing excellence the UK has great potential to export its marketing skills around the world.  

The Chartered Institute for Marketing has recognised this critical role for marketing and is carrying out its own research with PwC into the sector’s exporting skills, which will be published in May”

The full details of the Industrial Strategy deal are available here: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/695097/creative-industries-sector-deal-print.pdf