The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership

• CIM and MMI continue partnership to collectively advance the marketing profession in Macau and UK
• The collaboration will support marketers throughout Macau and the UK, assisting career development
• British and Macanese marketers will gain access to cutting-edge resources designed to enhance their skills and boost organisational performance

2nd July 2025: The Chartered Institute of Marketing (CIM) and the Macau Marketing Institute (MMI) have renewed their partnership to stimulate the advancement of the marketing sector, for the benefit of marketing professionals, businesses and society in Macau and the UK.

As part of the partnership agreement, which was renewed in February for two years, CIM and MMI will support events that are in the interests of both organisations, whilst also cascading research and content to drive greater awareness and reach through Macau and the UK, for the benefit of the marketing sector in the two regions.

The MMI also will recognise CIM’s Global Professional Marketing Framework (GPMF), featuring it as a basis for the development of skills, capability and behaviour of marketers across the profession, whilst also working with CIM to contribute to any future reviews of the framework.

CIM and MMI’s alliance will support the marketing profession in Macau and the UK by:

• Aligning CIM and MMI’s professional marketing qualifications
• Simplifying entry / and exemption from professional marketing qualifications
• Recognising parity between CIM and MMI membership grades where applicable
• Providing access to a wide range of career opportunities, research and networking

Commenting on the partnership, Chris Daly, Chief Executive of CIM said: “We are pleased to announce this renewed alliance with the Macau Marketing Institute, which will be key to advancing the marketing profession in Macau. The chance to make a difference in a specific region is an exciting opportunity for CIM, and we hope to see positive results from our targeted approach. In line with our 2030 strategy, growing our global footprint is a key priority for CIM while continuing to be fully committed to supporting marketers both in the UK and abroad. We believe that this partnership will truly benefit marketers in this region through the sharing of skills, knowledge, and contacts.”

Danny Chau, chairman of MMI, added: “The Macau Marketing Institute is delighted to secure a renewed partnership with CIM, which will enhance the careers of professional marketers in both regions, something that can only benefit businesses and society in Macau and the UK. Not only will this partnership stimulate the upskilling of current professionals, but it will also aid the development of those who are set to enter the sector, which will help to advance the marketing profession in both the short and the long term. We look forward to seeing the partnership and marketing careers blossom in the next two years, with MMI committed to using CIM’s Global Professional Marketing Framework as a tool to promote the very highest standards in Macau.”

If you would like to elevate your marketing career, why not review our training courses, qualifications or speak to our membership team: membership@cim.co.uk.

Johnson Lo (Chairman, CIM Hong Kong) and Michael Lou (President, Executive Board, MMI)

-ENDS-

For CIM media enquiries
James Delves
Head of PR and External Affairs
james.delves@cim.co.uk

For MMI media enquiries
Michael Lou
President, Executive Board, MMI
michael_loust@yahoo.com.hk

About CIM
For over 100 years, CIM has been the universal voice of marketing, championing our industry and its positive impact on organisations, economies and the wider society. Today, we play a more significant role than ever in supporting, developing and representing our members and the profession around the world. Always on top of the latest developments, we offer inspiring insights and thought leadership to generate transformative discussion and ideas.

On an individual level, marketers at every stage of their career find us a trusted and people-centred provider of clear guidance, training and professional qualifications – especially on their path to being accredited as a Chartered Marketer. If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business.

We’re at the forefront of all that’s exciting about marketing. Our services build careers and boost businesses. We continue to speak out for our industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem. Find out more about CIM by visiting www.cim.co.uk.

About MMI
The Macau Marketing Institute (MMI) was founded to advance the practice and study of marketing in Macau’s business and academic communities. Inspired by the global impact of marketing, MMI aims to foster innovation, creativity, and professional excellence in the field, supporting Macau’s unique role as a bridge between East and West.

In recent years, Macau’s marketing sector has developed alongside the city’s economic transformation, driven by its positioning as a "World Centre of Tourism and Leisure" and a "Platform for Trade Cooperation between China and Portuguese-speaking Countries." The rise of digital marketing, cross-border commerce, and strategic branding has created new opportunities for businesses to expand their reach and competitiveness, while the Greater Bay Area and Belt and Road initiatives provide a broader platform for Macau’s integration into global markets.

Looking ahead, MMI is committed to uniting Macau’s marketing professionals and embracing the evolving landscape of marketing. By promoting market research, strategic planning, and best practices, MMI seeks to empower businesses to adapt to emerging trends and seize opportunities in the digital economy, ensuring sustainable growth and fostering Macau’s reputation as a hub for innovation and excellence in marketing.