PRESS RELEASE

SHORTLIST REVEALED FOR MARKETING EXCELLENCE AWARDS

• The Chartered Institute of Marketing received hundreds of entries
• Barclaycard, Britvic Soft Drinks and De Montfort University amongst top organisations nominated

The top marketing campaigns of 2018 have been shortlisted for the Marketing Excellence Awards run by the Chartered Institute of Marketing (CIM).

Entries were submitted by a wide variety of companies, individuals and teams from across the UK. Now in their tenth year, the awards illustrate the range of creative talent from in-house teams and agencies in the field of marketing. They also identify and celebrate the finest minds within the profession.

The hundreds of entries were assessed by an expert panel of marketing professionals and practitioners from top brands including M&S, O2 and Rolls Royce.

The winners will be announced at the Marketing Excellence Awards, taking place on 11 April at Grosvenor House Hotel in London.

Chris Daly, CEO at Chartered Institute of Marketing said: “Congratulations to all those shortlisted. We had a record year for entries, and the breadth and wealth of entries we received showcase the strength of marketing talent across the UK. This is particularly reassuring at time when marketing must step up and prove itself as a vital driver of business advantage.”

Categories at the Marketing Excellence Awards include ‘Best Advertising Campaign’, ‘Best Corporate Social Responsibility’ and ‘Best Marketing Team of the Year’.

Marketing Excellence Awards 2019: The shortlist:

Agency of the Year

• Big Group
• CIB
• Hallam Internet Ltd
• JTF Marketing
• MediaVision
• Sleeping Giant Media
• Stein IAS
• Transmission (formerly Pulse)
• Visualsoft Ltd

Best Advertising Campaign

• CoinCorner: Be More Brenda
• HM Revenue and Customs in partnership with adam&eveDDB and Manning Gottlieb OMD: 2018 Self Assessment Campaign
• Impero on behalf of Exterion, Havas, Pernod Ricard UK and Posterscope: Pink Your Senses
• Southeastern: Southeastern Hidden Gems 2018
• Torpedo: Grafter Green – Loaded with Benefits

Best Brand Building Campaign - Large

• ACO Technologies Plc: Broadening the Brand
• Keele University: The Keele Difference
• Leeds Building Society: Best Brand Building Campaign
• Plusnet: The Yorkshire Citizenship Test
• Standard Life Aberdeen: Standard Life Brand Campaign
• University of Winchester: Go Where You Feel Most Alive

Best Brand Building Campaign - SME

• Impero: Returning Beefeater Gin to fame and glory
• Impero: Richmond Sausages – Making ‘The Nation’s Favourite’ mean something to consumers
• Indicia: Dacia Way (I like it)
• Leeds Playhouse: Rebrand
• Realia Marketing: Setting the standard for the wider insurance industry
• Taylor Vinters: The Zebra Project

Best Content Marketing Campaign

• Arcadis: Investing in Britain - Cities Built for the Future thought leadership campaign
• Close Brothers Motor Finance: Britain Under the Bonnet 2018
• Forge: Building a robust sales pipeline for an innovative materials science company
• Highways England: Distressed campaign
• Ingram Micro: HPE Partner Onboarding Drive
• The Health Foundation in partnership with The Empathy Museum: A Mile in My Shoes – Health and Social Care

Best Corporate Social Responsibility

• BAE Systems Applied Intelligence: The Intelligence Network
• Hallam: Hallam and Framework Housing Association
• NatWest: MoneySense
• Samsung in partnership with The Science Museum: Soyuz National Tour
• Sky Betting & Gaming: Safer Gambling
• University of Sunderland: WeCare – Support for estranged students

Best Customer Experience Strategy

• Certsure in partnership with Saville Group, RBH and Vue, Omniplex, Showcase and Odeon Cinemas: Europe’s biggest ever electrical event
• Experience UX in partnership with McCarthy & Stone: User focused business approach
• National Museums Liverpool: Terracotta Warriors Exhibition
• The Sun: Sun Savers - Putting the good stuff within reach
• University of Sunderland: Gold Paving the Path to University

Best Integrated Campaign - Large

• DS Smith Recycling: Coffee Cups Recycling
• Fujitsu: Changing the Game with Account Based Marketing
• LV=: From the Heart
• Plusnet: The Yorkshire Citizenship Test
• Tarmac Cement: Blue Circle Postcrete 'It’s in the bag' campaign
• University of South Wales: Unleash Your Colours

Best Integrated Campaign - SME

• Electoral Commission & MSQ Partners: Got 5 - The Electoral Commission & MSQ Partners
• Jersey Dairy in partnership with Freedom Media: #TooGoodNotToShare
• Kazoo Communications: Pukka Pies - The Great Pie Debate: Chips or mash with your pie?
• Rooster Marketing: A Growing Property Developer
• Socially Powerful: Honor 18-Month Worldwide Influencer Marketing Campaign

Best Partnership Marketing Campaign

• Bridge on behalf of Square Enix, Warner Bros. Pictures and Lucozade Energy: Lucozade and Tomb Raider
• Britvic Soft Drinks: Fruit Shoot and Netmums
• Coterie in partnership with Atos: Coterie/Atos
• Freedom Media: Department for Education – Schools’ Buying Hub North West
• Jungle Creations: Nobody puts Baileys in the corner
• Smart Energy GB: Smart Energy GB and RHS Wisley

Best use of Data and Insight - Large

• Everton Football Club: Season Ticket campaign
• EY: Decoding the Digital Home campaign

Best use of Data and Insight – SME

• Agent3: Agent3
• Don’t Cry Wolf in partnership with Flight Club: Launching a venue and joining a community
• Flamingo: Using insight to bring fans closer to Formula 1
• Future Thinking in partnership with Nuffield Heath: From algorithms to analytics – how data science is helping to build a connected health message and drive business success
• REaD Group in partnership with Ageas Direct: Transformational Insight
• Stein IAS: You Are How You Eat
• Thinkbox in partnership with Ebiquity & Gain Theory: Profit Ability - The business case for advertising

Best use of Digital Marketing - Large

• Dignity: A digital transformation for funerals
• Ingram Micro: HPE Partner Onboarding Drive
• MSQ Partners on behalf of White Oak UK: Welcome to the Flipside
• Wienerberger Ltd in partnership with Ilk Agency: Slip into any Style

Best use of Digital Marketing - SME

• 72Point in partnership with Boat Rocker Rights: Girls in STEM
• MediaVision in partnership with Hobbs: Exceptional Revenue Growth Through Search
• Myeloma UK in partnership with More Yum: MyelomaStars.com
• No Pork Pies: Integrated Digital Marketing for GEM Motoring Assist
• Sagittarius: Avène 2018 Suncare
• Stein IAS: You Are How You Eat
• ThoughtShift: Luxurious ROI with WOLF
• Tourism Australia: #24MillionMates

Best use of PR

• Freedom Media in partnership with Royal British Legion Jersey: Remembering the Fallen
• Hill+Knowlton Strategies on behalf of Smart Energy GB: Campaign for a smarter Britain
• intu: Big Bugs on Tour
• Kazoo Communications: Pukka Pies - The Great Pie Debate: Chips or mash with your pie?
• Kazoo Communications: BT 5,000th Kiosk - The World's Smallest Disco
• Leeds Playhouse: Every Third Minute Festival

Best use of Social Media

• Barclaycard: The Barclaycard 31 Day Challenge
• De Montfort University: DMU and the United Nations #JoinTogether
• Fox Networks Group: The Walking Dead Season 8 Euro Tour - Facebook Live Q&A With Cast
• Ideal Boilers: The Resurgence of ‘Boiler Man’
• Torpedo: Beware of the Bugs
• Transmission (formerly Pulse): Dropbox Marketing Dynamix

Innovation – New Product/Service

• Britvic Soft Drinks: Robinsons Fruit Creations
• Certsure in partnership with Saville Group, RBH and Vue, Omniplex, Showcase and Odeon Cinemas: A world first for the construction sector
• Nosto: Nosto's AI-powered, Segmentation Insights and Online Content Personalisation (SIOCP) software
• DS Smith Recycling: BedKind
• LV=: From the Heart
• Translink: Belfast’s Glider Launch

Innovation – Not-for-profit/Public Sector

• HM Revenue and Customs: 2018 Self Assessment Campaign
• Myeloma UK in partnership with More Yum: MyelomaStars.com
• National Museum Wales: Kizuna – Japan, Wales, Design at National Museum Cardiff
• Royal Air Force in partnership with Engine and Wavemaker: RAF100
• Smarts Communicate: Know Your Calories
• Translink: yLink and youth activity

Marketer of the Year

• Lara Clark, Universal
• Lucía García, Certsure LLP
• Alex Glen, Quorn Foods
• Mark Hull, Dignity
• Liam Kingswell, The Millboard Company Ltd
• Lauren McManus, Daisy Wholesale
• Lorraine Westwood, Keele University
• Rebekha Williams, Peach Pubs

Marketing Campaign of the Year

• Britvic Soft Drinks in partnership with Msix Communications, Red Consultancy and Saatchi & Saatchi London: Robinsons Fruit Creations Campaign
• Certsure in partnership with RBH: A once in a decade opportunity...
• Great Western Railway in partnership with adam&eveDDB and Wavemaker: Five go on a Great Western Adventure
• McColl’s Retail Group: Game On, Get In 2018
• Rolls-Royce: Launching Pearl
• Royal Air Force in partnership with Engine and Wavemaker: RAF100
• Tarmac Cement: Blue Circle – ‘It’s in the Bag’

Marketing Team of the Year (client side)

• Argyll Holidays
• Certsure LLP
• DAS UK Group
• Dignity
• DS Smith Recycling
• Translink
• University of Salford

-ENDS-

For further information please contact the Chartered Institute of Marketing press office at Good Relations on 0207 592 7589/0784 134 7038 CIMTeam@goodrelations.co.uk

Notes to editors:

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body, with over 28,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is to create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits:

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise, peers and networking
• Recognition – CIM is the recognised global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.