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    Overview

    This course is designed for marketers, copywriters, and creative professionals who want to gain a technical understanding of Generative AI and how to develop content using the latest free tools available. The focus of this course is on learning the technical aspects of using AI to generate text, images, animations, music and videos.

    As the capabilities of generative AI tools are evolving at a rapid rate, you will be trained on the most up-to-date tools, including ChatGPT, Descript, Gemini, Midjourney, Adobe Podcast, RunwayML, DALL-E and more.

    Who should attend?

    This course is tailored for individuals aiming to explore AI tools for content creation. It is suitable for those with little or no previous experience in using Generative AI.

    Learning outcomes

    • How AI workflows can enhance efficiency and reduce costs
    • Craft prompts for text, images, audio, and video generation
    • Using LLMs (ChatGPT, Gemini) for content creation (hands-on)
    • Generate copy for blogs, social media and narratives (hands-on)
    • Using AI models to generate images and videos (hands-on)
    • Compare the different image generation AI tools (demo)
    • Transform static images into video animations (hands-on)
    • Create human-like speech for videos and podcasts (hands-on)
    • Adapt and refine videos to align with your intended vision (demo)
    • Subtitle videos for translation and accessibility (demo)
    • How to produce studio-quality audio for podcasts (demo)

    The course typically features ChatGPT, Midjourney, RunwayML, Descript, Adobe PodcastDALL-E and Gemini, we remain flexible to incorporate newly available AI tools.

    Testimonials

    “I really enjoyed the course, Raj was brilliantly engaging, and the content was at the right level and as described.”

    Clair Bryant Owner/Director The Handy Marketing Company

    "Very enjoyable - well structured in terms of flow and speed and lots of hands-on use of AI tools."

    Dawn Holmes Visiting Fellow Alliance Manchester Business School

    "One of the best online courses I've done in a long time. Raj was patient, knowledgeable and adapted to our needs and expectations."

    Anna Averkiou CEO Anna Averkiou Media Ltd

    Course Dates

    Start Date Duration Location
    13 Dec 2024 1d Virtual
     
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    14 Jan 2025 1d Virtual
     
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    12 Feb 2025 1d Virtual
     
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    12 Mar 2025 1d Virtual
     
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    15 Apr 2025 1d Virtual
     
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    14 May 2025 1d Virtual
     
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    17 Jun 2025 1d Virtual
     
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    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Course Director

    Raj Kotecha

    Raj Kotecha is the founder of ContentStrategy.ai, a provider of professional services, consulting and training to multinational organisations. He holds an MSc in Technology Management and today focuses on how AI, culture and modern marketing shape how businesses and consumers interact. He has worked with brands such as Nike, Colliers and The Guardian on their content programs and produced podcasts and videos alongside leading entrepreneurs and celebrities including Gary Vaynerchuk, Tony Robbins and Steven Bartlett.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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