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    Overview

    British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)

    As the UK’s leading organisation for film and the moving image, the British Film Institute (BFI) has developed a specialist course to help marketers integrate AI into video content production.

    With increasing demands to produce high-quality video content under tight constraints, AI is already transforming key aspects of video production. Its role in content marketing is expected to grow significantly as technology continues to evolve.

    This one-day course focuses on how AI can be used in video content creation specifically for marketing. Participants will create a four-shot micro short film using AI tools, with expert guidance provided through every stage of the process—pre-production, production, and post-production.

    The course also explores the future of AI in filmmaking, looking at the latest AI applications and addressing the ethical implications of using AI-generated images and video in content marketing.

    The course is led by Paul Cotrulia, an experienced filmmaker and director with extensive knowledge of AI filmmaking. Paul delivers filmmaking workshops for the BFI and brings deep insights into how AI is reshaping cinematic storytelling and video content production, ensuring participants gain valuable practical skills and industry perspectives.

    We recommend using Adobe Premiere Pro and Adobe Photoshop for this course, as the demos will focus on it. If you can't access it through a licence or free trial, don't worry—we'll provide details of alternative free programmes in the welcome letter.

    Who should attend?

    This course is ideal for marketing professionals and content creators who want to enhance their understanding of AI in video content production.

    The BFI also offers a short course, AI Filmmaking Fundamentals, designed for those interested in exploring how AI filmmaking can support their content marketing strategy. For more details on other BFI courses, click here.

    Learning outcomes

    • Explore the British Film Institute’s role in AI filmmaking and its influence on cinematic storytelling in marketing
    • Recognise the need for a clear creative vision before applying AI as a visual storytelling tool in marketing
    • Explore a practical AI filmmaking workflow, with demonstrations of five key AI programs and applications to create a micro short film
    • Pre-visualise films by selecting reference images, defining colour palettes, and drafting shot lists and prompts for AI-driven production
    • Generate music and original reference images using AI text prompts, integrating them into videos while addressing watermark removal
    • Refine and enhance AI-generated video content using Adobe Premiere Pro in post-production
    • Explore future AI filmmaking tools and their potential to reshape film production in marketing, alongside ethical implications
    • Screen and evaluate AI-generated micro short films, discussing the limitations and challenges of free AI tools

    Delegates will be required to have the latest edition of Adobe Photoshop and Adobe Premiere Pro

    Course Dates

    Start Date Duration Location
    27 Nov 2024 1d Virtual
     
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    26 Feb 2025 1d Virtual
     
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    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Course Director

    Paul Cotrulia, BFI

    Paul is an experienced filmmaker and educator. He leads filmmaking workshops for the BFI and London Film School. Studying film and television production at the National Film School in Ireland, he has written, directed and produced several independent films. With a passion for education, he has delivered workshops for all ages in the UK and internationally.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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