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    Overview

    British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)

    Discover how AI filmmaking can transform your video content with this short course, delivered by the UK’s leading organisation for film and the moving image, the British Film Institute (BFI). Whether you're looking to streamline production, enhance creativity, or explore new efficiencies, this course will provide valuable insights into how AI tools can elevate your current video output.

    You’ll learn how AI can be applied across pre-production, production, and post-production to save time, optimise resources, and improve the quality of your content. After introductions and demonstrations of various apps and programmes by the tutor, participants will engage in a group exercise discussing how these tools can be used to create can be implemented in content creation across a spectrum of marketing strategies.

    This practical approach ensures you’ll leave with a clear understanding of how AI can enhance your video production process and boost your content marketing strategy.

    Who should attend?

    This short course is perfect for those looking to build a solid foundation in AI filmmaking as part of their wider content strategy.

    The BFI also offers a practical one-day AI Filmmaking for Marketers course, where participants can create AI-generated micro short films and receive tailored feedback from an experienced filmmaker. For more details on other BFI courses, click here.

    Learning outcomes

    • Develop a solid understanding of the fundamentals of AI filmmaking
    • Discover how to generate songs and music using AI
    • Key tips and considerations for integrating AI tools
    • Explore AI tools and platforms used by content producers and filmmakers
    • Gain insights on searching effectively for reference images using AI tools

    Course Dates

    Start Date Duration Location
    25 Feb 2025 3.5hrs Virtual
     
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    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Course Director

    Paul Cotrulia, BFI

    Paul is an experienced filmmaker and educator. He leads filmmaking workshops for the BFI and London Film School. Studying film and television production at the National Film School in Ireland, he has written, directed and produced several independent films. With a passion for education, he has delivered workshops for all ages in the UK and internationally.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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