Analytics in Marketing

Overview

The ability to effectively interpret and apply data insights is essential. With vast amounts of information available, understanding how to leverage these insights leads to more precise and relevant strategies. Applying actionable data enables better audience targeting and enhances campaign outcomes.

This course provides 6 hours of online content, organised into seven modules, incorporating case studies, podcasts, and interactive quizzes to support the application of key concepts and practical insights.

Key topics covered:

• The role of data and analytics in identifying challenges and opportunities
• Types of data, best practices in data management, and applying analytics across digital marketing channels
• Using AI and machine learning for strategic decisions and optimising performance in various marketing channels

You will have access to the course content for twelve months. Login details will be sent within 24 hours of booking (or the next working day if booked outside office hours). For the best experience on mobile, we recommend using Google Chrome or Apple Safari. Please contact us if you have any technical queries

Who should attend?

This course is ideal for those looking to enhance their ability to analyse data and apply insights to strategic marketing decisions, improve campaign performance, and utilise advanced analytics techniques, including AI and machine learning, for more effective marketing outcomes.

Learning outcomes

• Deepen your understanding of how data and analytics drive success
• Learn how to identify, manage, and use various types of data to foster a data-focused culture
• Explore and implement analytics methods to support strategic decisions
• Apply analytics to optimise performance across digital channels and enhance campaign results
• Measure and refine the effectiveness of direct marketing efforts using data insights
• Evaluate and improve broadcast marketing campaigns through data-driven analysis
• Leverage AI and machine learning for predictive insights and process automation, while creating actionable dashboards for strategic decision-making