The cross-functional role of the product manager is increasingly complex. Overseeing the entire lifecycle of a product or a suite of products within a business, requires product managers to play a crucial role in stakeholder management, ensuring that the product meets both business goals and customer requirements while staying competitive in the market. On this course, we show you how to apply best strategic practice, develop tailored product plans for your product portfolio, and manage key aspects of the product marketing mix. We introduce you to new tools and techniques, provide you with product marketing guides and templates, and present examples of how the content is applied in practice in successful B2B organisations.
This course is tailored for B2B product managers and marketing executives seeking to develop their strategic product planning skills.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
FAQs
Log in
MyCIM
