Pricing
| Virtual: | £499.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Virtual
Overview
This course is for anyone who wants to develop an effective and engaging digital content marketing programme. You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.
Who should attend?
Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans, using social media, blogging, podcasting and video content. It is equally applicable to B2B or B2C marketers, particularly for those who are working for brands that are trying to build a reputation as thought leaders within their industry.
Learning outcomes
- Why content marketing is important and its key benefits
- Understand what makes great content and the importance of storytelling
- Types of content you should use, topical versus evergreen content and using Google’s Hero, Hub and Help content model
- Learn how to build a content plan
- Become a thought leader and build brand awareness
- Decide which channels to use to host and share your content, including blogging, video, search, podcasting and social media
- How to identify and work with key Influencers
- How to measure and evaluate the impact of content marketing
Testimonials
Course Dates
| Start Date | Duration | Location | ||
|---|---|---|---|---|
| 03 Dec 2024 | 1d | Virtual | Book Now |
For help choosing the right course, call our expert team.
Course Director
Julie Atherton
Julie is a Course Director for the CIM, an author, guest lecturer at University of Bath School of Management and Founder of the marketing consultancy Small Wonder. A business leader, consultant and strategist, Julie has 30 years experience working with a wide range of organisations from global brands to SMEs, and in B2C, B2C and the third sector. She helps businesses shape their strategy and build highly trained and effective teams in strategic planning, digital marketing and brand management. Her experience includes both client and agency including work with Asos, Axa Group, St John Ambulance, Mott Macdonald, Nissan and Glenmorangie. Julie has a particular expertise in social media and content marketing. Her book "Social Media Strategy: A practical guide to social media marketing and customer engagement" is a core university text and is widely read by marketing, sales and PR professionals. Julie’s latest book, "B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales" was published Nov 22.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.