Email is one of the most important communications channels for marketers – keeping us in touch with existing customers, cementing relationships with prospects and securing sales. While data and targeting are obviously critical to success, good copywriting can also play a vital role in getting people to open, engage and click through to online web content.
In this interactive one-day workshop, you will explore the copywriting challenges that come with email and learn how to craft messages that produce real results. From subject lines and personalisation, through to body copy and call to action, you will have the opportunity to hone your writing skills and build your confidence.
This course will benefit anyone involved in drafting or approving copy for email. It’s likely you’re a marketer or communications professional with some existing experience of working with this channel.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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