Pricing
Virtual: | £999.00 |
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Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Marketing has evolved into a highly analytical, technology-driven field, with concepts like ‘big data’, ‘data analytics’ and ‘marketing analytics’ now integral to success. This workshop offers a comprehensive, hands-on approach to leveraging analytics across both traditional and digital channels, incorporating the latest advancements in AI, machine learning, and data ecosystems.
This practical workshop focuses on using KPIs, metrics, and analytical tools to enhance marketing effectiveness and maximise Return on Marketing Investment (ROMI). You’ll gain insights into applying descriptive, predictive, and prescriptive analytics to evaluate past and current performance while forecasting future outcomes.
The course will enable you to:
Delegates will receive an Excel® workbook with templates, formulas, and spreadsheets, equipping them with practical tools to immediately apply their new skills.
This workshop is ideal for those who understand the importance of data-driven decision-making and seek practical tools to optimise and prove marketing performance. It offers a structured approach to analytics, enhancing strategic insights and driving growth. While a basic understanding of statistics is helpful, it is not essential.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.