Pricing
Virtual: | £625.00 |
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Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
With Apple blocking, by default, all third-party cookies in 2021 and Google planning to do the same by the end of 2023, prospect and customer data is changing forever. This reinforces the fact that first-party data is the cleanest, most valuable and defendable data in an organisation.
This masterclass will show you how to develop customer growth through a first-party data strategy. This means focusing on all touch points where you can rightfully and legally gain data. It also covers systematic development of data for targeting and messaging actions designed to improve sales customer experience.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.