• CoBrowse
  • Online

    Overview

    GDPR requires a focus on accumulating and processing legally compliant personal data, enabling you to target an engaged customer base, with more personalised journeys. As this is likely to result in a higher return on investment, GDPR provides marketers with a game-changing opportunity.

    This online, interactive course provides guidance on how to ensure your marketing strategy and campaigns are compliant with the GDPR. It takes an in-depth look at the key areas that will have a direct impact on marketing and the challenges that GDPR poses to the marketing list industry.

    Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day. 

    For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements. 

    Who should attend?

    This online course is for anyone who works in marketing or wants to know how GDPR impacts the marketing industry.

    Learning outcomes

    • The key elements of GDPR that affect marketers and the opportunity it provides
    • Compliant opt-ins and opt-outs with everything you need to know around consent
    • Best practice email, text and direct mail campaigns and learn how to keep people subscribed
    • How to treat legacy contacts if you have relied on consent as their legal basis
    • What ‘legitimate interest’ means and what to do if you are not sure that legitimate interest applies to you
    • Whether to rely on consent or legitimate interests as your legal grounds for processing personal data
    • The challenges GDPR poses to the marketing list industry and what the risks are for buyers of marketing lists
    Book your course
     
    Add to Basket
    Added
     
    Book Now

    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

    X

    Are these courses for you?

    If so please continue to add any extra courses to your cart or check out.

    Want to purchase courses for multiple people or have any other training requirements?
    Call us on 01628 427360
    Email us at training@cim.co.uk
    or click on the 'Need Help' icon that has appeared to the right.