Google Analytics 4 (GA4)

Overview

Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it over Google (Universal) Analytics.

The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business and develop deeper insights into campaign ROI. 

The key features include:  

• Insights powered by artificial intelligence (AI) 
• Deeper audience integration with Google Ads 
• Customer lifecycle-framed reporting 
• Customer-centric data measurements  
• New navigation and reporting 
• Enhanced ecommerce reporting 
• Customise reports
• Using explore reports

Who should attend?

Users of Google Universal Analytics moving to GA4 in Digital Marketing teams, SEOs, Website managers, Ecommerce managers, Google Ads Buyers.  

If you are a GA4 Editor or Administrator the Google Analytics 4 (GA4) Advanced course covers advanced settings.

Learning outcomes

Events

• What are the new events in GA4
• How key events have now replaced goals
• How to set up events that track your website's key events

New reports

• Acquisition – Tracking visitors from first to last touch 
• Engagement - Focusing on the detail of engagement time
• Monetisation – Monitoring revenue generation
• Retention - Analysing users by cohorts and LTV
• User Demographics - Location, age, interests, language
• User Technology - How users prefer to access your site 

Advertising

• Which channels drive the most key events?
• Which touchpoints do customers use?
• First, last and data-driven models

Use Explorations 

• Path analysis
• Funnel analysis
• Segment overlap
• User explorer