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    Overview

    This course explores the critical components of marketing internationally, whether you are already active in global markets or looking to expand your reach. Participants will develop a comprehensive understanding of how to successfully navigate the complexities of international marketing, leveraging the latest strategies and frameworks to optimise their efforts on a global scale.

    Key topics include:

    • International Markets: Assess international markets by analysing political, economic, and cultural factors influencing entry and growth
    • Competitive Analysis: Conduct competitor analysis to refine your international strategy
    • Product Management: Best practices for adapting products to meet the needs of international markets
    • Content Strategy: Create effective content strategies tailored for international audiences
    • Marketing Communications: Apply strategic marketing approaches to optimise your efforts across different regional markets

    The course will also cover the integration of AI in international marketing, including its applications in market assessment and competitive analysis. Throughout the course, participants will receive practical tips and frameworks to develop effective marketing programmes tailored for international contexts.

    Who should attend?

    This course is designed for marketers aiming to expand their international presence or strengthen existing operations. Participants will gain a solid understanding of international marketing strategies to navigate global markets effectively. They will acquire practical insights, frameworks, and innovative techniques, including AI, to optimise marketing initiatives in diverse international contexts.

    Learning outcomes

    • Develop an international marketing strategy using key frameworks
    • Analyse the international market environment and assess market attractiveness
    • Conduct a competitive analysis, using effective techniques and technologies
    • Understand the international product life cycle and adapt strategies accordingly.
    • Develop suitable product management strategies for international markets
    • Leverage AI and machine learning tools for market and competitive analysis
    • Create and adapt content for diverse international markets.
    • Design an international promotional mix that includes advertising, events, and digital marketing

    Course Dates

    Start Date Duration Location
    25 Feb 2025 1d Virtual
     
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    26 May 2025 1d Virtual
     
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    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Course Director

    Simon Hall

    A Senior Marketing Director with around 30 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; other roles held were EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer as well as senior roles at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in B2B digital marketing and has been working with hundreds of organisations in creating and rolling out B2B digital marketing strategies and initiatives. He is also author of the books ‘Innovative B2B Marketing’ and ‘B2B Digital Marketing strategy’.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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