Pricing
Virtual: | £499.00 |
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Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This course will build your confidence, develop your knowledge, and provide you with a solid understanding of marketing communications. You’ll be taken through an interactive day that includes real-life case studies, best practices, and the opportunity to discuss your marcomms challenges.
Throughout the day, you will cover strategic elements and learn how the best teams achieve their marketing and communications objectives. Topics include objective setting and measurement, the marketing mix, channels, and the role of branding and digital marketing. Additionally, we’ll cover important topics such as proposition development, attribution, ROI and AI-enabled content production. Whether you work in B2C or B2B, this course will leave you better prepared to deliver outstanding work and inspire you with insights into impactful global campaigns and strategies.
This course is ideal for those new to marketing communications seeking a concise overview, as well as individuals with marcomms responsibilities as part of a broader role. Attendees will gain a comprehensive understanding of key marketing communication principles and practical strategies to enhance their effectiveness in their roles.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.