Pricing
Virtual: | £525.00 |
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Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This highly practical course shows you how to move beyond simple Google AdWords keywords tactics by introducing you to Google Ads Audience Targeting and goal orientated strategies.
You will gain insights into AI bidding strategies, and how to reduce time spent on keyword research. The course covers audience targeting, ROI modelling, campaign restructuring using AI and effective conversion and attribution setup. Additionally, you will learn to optimise ad copy using AI, how to collaborate with agencies and expand campaign reach through Performance Max and Google Shopping.
You will learn how to:
• Leverage AI-driven strategies to enhance PPC campaigns
• Implement PPC test and learn methodology
• Increase efficiency in PPC management
• Collaborate effectively with PPC agencies
• Use Google Performance Max to optimise your advertising
Marketing or web managers and executives who are required to plan and implement PPC campaigns (B2C or B2B markets).
• How to set up AI bidding for PPC campaigns
• Key factors shaping Google PPC management strategies
• How to reduce time spent doing PPC keyword research
• Identify your most valuable target audiences
• PPC strategies to outperform the competition
• How to build an ROI model for PPC
• Restructure PPC campaigns for improved results using AI
• Use attribution and set-up conversions for improved results
• Analysing PPC data to optimise campaign performance
• Developing the right PPC advertising mix for your market
• Leveraging AI-powered copywriting tools to create PPC ads
• Developing an effective PPC campaign
• How to select and work with a PPC agency
• Using the latest tools and techniques to improve effectiveness
• Maximise growth using Performance Max and Google Shopping
Start Date | Duration | Location | ||
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26 Nov 2024 | 1d | Virtual | Book Now | |
10 Dec 2024 | 1d | Virtual | Book Now | |
16 Jan 2025 | 1d | Virtual | Book Now | |
25 Feb 2025 | 1d | Virtual | Book Now | |
06 Mar 2025 | 1d | Virtual | Book Now | |
27 Mar 2025 | 1d | Virtual | Book Now | |
08 Apr 2025 | 1d | Virtual | Book Now | |
15 May 2025 | 1d | Virtual | Book Now | |
01 Jul 2025 | 1d | Virtual | Book Now |
For help choosing the right course, call our expert team.