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    Overview

    To help product managers become more confident and successful in their roles by introducing them to a systematic framework for product management – the role, key tasks, tools and processes to use. This course provides an overview of the principles of product management, managing the portfolio and resource allocation as applied in a range of industries - both goods and services

    This programme will also highlight new product challenges – specifically insights into customer psychology during a downturn, the vital role of innovation and collaboration, how to make and take tough product line management choices when streamlining product portfolios.

    Who should attend?

    Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management. Some previous knowledge of basic marketing principles is assumed.

    Learning outcomes

    • Understand your role and responsibilities
    • How to deal with common challenges facing product managers
    • Understand the impact on product management when customer confidence is low
    • Understand the key elements and stages in building a strategic product plan and roadmap
    • Understand the role of customer insight in product management
    • Understand customer psychology in a downturn and changes in purchase/consumption behaviour
    • Understand and contribute to the new product development and innovation process
    • Evaluate your product range and suggest alternatives for performance improvement
    • Develop appropriate product strategies based on an analysis of the lifecycles of your products
    • Analyse a portfolio of products and understand the role of your product in its portfolio. (BCG and Ansoff tools)

     

    Testimonials

    "Absolutely brilliant! Vanessa was so inspiring. This was the type of Product Management training I have been waiting for."

    Rebecca Pitt Styli and Fixturing Product Manager EMEA Service and Distribution Renishaw PLC

    "Really well delivered by the course director. The content was very good and thought-provoking. Had me thinking about how I can apply back in my role. Have recommended to others in the team.”

    Ricky Chauhan Customer Comms & Loyalty Digital Product Manager LNER

    "Really enjoyable for a course with so much information in, the course director added scenarios and visuals that really helped me to learn."

     

     

    Jen Rainsford Product Management Assistant Cooksongold

    “The course was really insightful and well run, Vanessa was really enthusiastic and had a great range of examples.”

    Emma Crouch Assistant Product Manager IOSH

    Course Dates

    Start Date Duration Location
    09 Dec 2024 1d Virtual
     
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    11 Feb 2025 1d Virtual
     
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    25 Mar 2025 1d Virtual
     
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    13 May 2025 1d Virtual
     
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    23 Jun 2025 1d Virtual
     
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    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Course Director

    Vanessa Moon

    Vanessa has over 28 years’ experience in product and brand management, insight and communications. Her reputation has been built across a variety of agency and client roles and longstanding project, training and consultancy work that includes clients such as Tesco, Xerox, Tfl, Barclaycard, Taylors of Harrogate, Yorkshire Tea, Asda, Avon, BBC Studios, Kraft, KP Snacks, Bacardi-Martini, Lloyds and Legal & General to name a few. She has trained and consulted international brands widely in regions such as EU, EMEA, Asia Pac, Latin and Central America and has held roles on several Marketing Excellence Councils. She is a popular guest speaker and facilitator and is consistently recognised as engaging and inspiring - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business. Vanessa encourages marketing with social purpose.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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