Pricing
Virtual: | £499.00 |
---|---|
Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
To help product managers become more confident and successful in their roles by introducing them to a systematic framework for product management – the role, key tasks, tools and processes to use. This course provides an overview of the principles of product management, managing the portfolio and resource allocation as applied in a range of industries - both goods and services
This programme will also highlight new product challenges – specifically insights into customer psychology during a downturn, the vital role of innovation and collaboration, how to make and take tough product line management choices when streamlining product portfolios.
Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management. Some previous knowledge of basic marketing principles is assumed.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.