Pricing
Virtual: | £525.00 |
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Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
In this course, participants will gain a comprehensive understanding of programmatic advertising, covering its ecosystem, including DSPs, setting KPIs, (the phase out of) third-party cookies, bidding strategies, and targeting options through real-world examples and best practice guidance. You will learn about the business case and benefits of programmatic advertising, followed by practical steps to set up effective plans and campaigns. By the end of the day, delegates will be equipped with the knowledge to confidently navigate programmatic advertising's technologies, opportunities, and challenges, enabling them to build successful digital advertising plans.
This course is aimed at anyone with an interest or responsibility in programmatic advertising. This will include marketers already working with programmatic advertising and looking to optimise strategy and processes, as well as those who are new to programmatic advertising and would like to improve their knowledge and understanding.
For help choosing the right course, call our expert team.