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    3. Search Engine Optimisation (SEO) – Online Course
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    Overview

    The Search Engine Optimisation (SEO) course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility. You will learn You will learn how to conduct an SEO audit to identify areas for improvement, perform effective keyword research to attract the right audience, and implement link building techniques to boost your website's authority. Additionally, we will explore the vital relationship between user experience and SEO, analyse data using analytics tools, leverage search analysis tools for valuable insights, and equip you with practical SEO tips and techniques.

    This flexible course is built around 6 hours of online study across 8 modules. You will have access to comprehensive course materials, available 24/7, enabling you to study at your own pace and fit learning into your busy schedule. The course includes engaging video tutorials, interactive quizzes, downloadable resources, templates, and real-life examples to provide practical insights.

    To help you apply the insights and tips, you will have access to the content for twelve months.

    Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.

    For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements.

    Who should attend?

    This course is ideal for digital marketers, website owners, content creators, and marketing professionals looking to enhance their SEO knowledge and skills. This course provides valuable insights and practical techniques to drive organic traffic and improve search engine visibility.

    Learning outcomes

    • Search Engine Optimisation
      • SEO principles and strategies to improve organic search visibility
      • Factors influencing search engine rankings and effective SEO techniques
    • SEO Audit
      • How to conduct thorough SEO audits for websites
      • Assess technical aspects and optimisation to enhance search engine rankings
    • Keyword Research
      • Keyword research to target the right audience
      • How to optimise website content and attract organic traffic
    • Effective Link Building
      • Understand the significance of link building in SEO
      • Implement ethical link building techniques to improve website authority
    • User Experience and SEO
      • Create a user experience that aligns with search engine requirements
      • Optimise design, navigation, and content to improve user engagement and search engine rankings
    • Analytics for SEO
      • Use analytics tools to track and measure key performance metrics
      • How to optimise website performance
    • Search Analysis Tools
      • A look at the most popular search analysis tools and their applications
      • Using these tools for competitor analysis, keyword research, and website auditing
    • SEO Tips and Techniques
      • Tips and techniques on keyword optimisation, technical SEO and user experience
      • SEO strategies to maximise search engine rankings and organic traffic
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    For help choosing the right course, call our expert team.

    +44(0)1628 427360

    Course Director

    In partnership with Target Internet

    This course has been developed in partnership with Target Internet and is delivered by their CEO, Daniel Rowles. Daniel has worked in digital marketing for the past 23 years and has extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies. He is the voice of the top-10 Digital Marketing Podcast and an award-winning author. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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