A masterclass for senior marketers looking to realise competitive advantage from sponsorship. This course is for anyone who needs to develop an effective sponsorship programme.
In the new disrupted context, this course will explore the contribution progressive sponsorship can make when applied in a variety of different sectors and with different budget levels. Delegates will learn about when to deploy sponsorship as part of their marketing strategy, how to develop a sponsorship brief, how to find or create the right property and how to lead an effective pitch process. There will be particular focus on how to develop an effective sponsorship strategy, including evaluation and ROI. Delegates will also gain practical insight into sponsorship contracts, the negotiation process and how to manage risk in sponsorship. The course will make extensive use of case studies/real world examples as it evaluates activation and implementation strategies in competitive markets.
This course aims to equip marketers, both brand owners and rights holders, with a guide to leading effective sponsorship programmes and with intelligent questions to inform better strategic decision-making as it relates to sponsorship.
This is a course for those considering sponsorship as part of their marketing strategy or facing sponsorship leadership responsibility. The themes and examples explored will be relevant to those in any size or maturity of organisation in any category – so whether your budget is £10,000 or £10m, whether the scope is local or global, this course will provide relevant insight and practical guidance.
Job holders likely to benefit include Marketing Directors, Marketing Managers, Brand Managers, Account Directors, Consultants, rights holders/Promoters, and senior leaders from non-marketing functions seeking answers to “the sponsorship questions I always wanted to ask, but never felt I could”.
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