Pricing
Virtual: | £625.00 |
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Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Businesses around the globe are waking up to the importance of aligning their purpose and values with sustainability. A key component to lasting success is ensuring that sustainability is embedded within business strategy – part of strategy, planning, budgeting, resourcing and day to day operations.
Marketers have a significant role to play when it comes to shaping sustainable marketing strategy and communications, translating and cascading sustainability strategy and activities to align in a meaningful way with key stakeholders - considering shared values of customers, employees and investors, telling powerful authentic stories to support behaviour change and drive profits with purpose.
In this 1-day programme, you’ll dive into the development of sustainable marketing strategy. You'll learn from companies around the world, who are successfully driving sustainability within their business. We will equip you to take the lead in developing a robust sustainable marketing strategy for your organisation and provide you with a practical framework and KPIs to accelerate your impact.
This programme is designed for marketing leaders, business professionals, communication professionals, CMOs, and individuals tasked with leading sustainable marketing practice within an organisation.
If you are new to sustainability, you may wish to attend The Sustainable Marketer course prior to Sustainable Marketing Strategy
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.