Pricing
Virtual: | £1,099.00 |
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Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Data-driven marketing informs every decision of your marketing strategy, plan or activation. The ability to turn your customer insights into actionable strategies is critical for identifying new opportunities to deliver growth and create competitive advantage.
By understanding and leveraging customer insights you can create impactful, data-driven strategies that drive growth and sustainable advantage. This course equips you with the skills and tools to transform customer data into actionable insights, enabling you to develop marketing strategies that are both evidence-based and deeply customer-centric.
You will explore techniques in AI and analytics to transform raw data into meaningful insights, including audience segmentation, optimising customer journeys and refining marketing attribution. By leveraging predictive analytics and AI data collection, you will enhance your understanding of customer behaviour, ensuring high-quality, accurate insights that inform every strategic decision.
By the end of this course, you’ll feel confident embedding customer insights into your organisation’s strategic planning, engaging stakeholders with the benefits of an insight-led approach and achieving measurable marketing success.
This course is ideal for marketing professionals and decision-makers responsible for developing marketing strategies, looking to deepen their expertise in leveraging data, analytics and AI to drive marketing strategy and performance.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.