Membership resources

You can gain six-months access to one of our online courses of your choice when you join as a graded member. There are four courses to choose from:

1. Marketing and Brand Strategy: aimed at marketers looking to develop their strategic marketing planning skills and become more equipped to respond to changing business challenges
2. Marketing Fundamentals: helping to develop skills and knowledge needed to plan and measure an effective marketing communications campaign and to develop other core fundamental marketing principles
3. Planning and Optimising Marketing Campaigns: providing insight on effective campaign planning and execution as well as understanding and evaluating performance
4. Copywriting – The Complete Guide: tackles the full range of copywriting challenges with practical tools, techniques and professional advice

The Marketing Fundamentals online course is worth £299 whilst the Marketing and Brand Strategy and Planning and Optimising Marketing Campaigns online courses are worth £449.

View offer terms and conditions.

We know it can be difficult to take time out of the office to attend a conference on the newest trends and techniques in marketing, which is why we created our member exclusive webinars. It enables you to watch and listen from your desk or catch up on demand when it’s convenient for you. Hosted monthly by subject matter experts, our member exclusive webinars keep you up-to-date and knowledgeable on topics covering all aspects of marketing. You’ll be able to apply what you’ve learnt immediately to your current role.

Designed to support you with those everyday tasks by using our online marketing resource, you can find a series of guides and frameworks to help you. From basic marketing drafts to comprehensive strategic plans, these practical tips and templates can support you in your day-to-day role.

Consumer trends and market data are used throughout marketing strategies and plans. We have a marketing library resource which offers you access to online journals, newspapers, magazines, company reports and publications from a variety of credible sources to give you valuable insight.

Members receive a 15% discount on CIM virtual and online training courses. With a wide range of topics to choose from, this is a useful way to develop your knowledge and skills. Course topics range from building a product proposition to devising a winning strategy to effective marketing communications and much more. All courses are CPD eligible, helping you to remain current and effective as a marketing professional.

Chartered status is present in most industries and is recognised internationally. Achieving Chartered Marketer status recognises your experience, knowledge and commitment to your career and the marketing profession. By joining this community, you demonstrate your commitment to keeping up-to-date and maintaining the highest standards of marketing knowledge and expertise. Any marketer can achieve Chartered Marketer status, as long as you meet the criteria.

To qualify for Chartered Marketer Status, you must:

• First hold Associate (ACIM), Member (MCIM) or Fellow (FCIM) graded membership of CIM
• Then complete two consecutive years of Continuing Professional Development (CPD), which you can log onto the CPD platform at your convenience
• Finally, pass the Chartered Marketer Assessment, which will be available on completion of your second consecutive year of CPD.

Once this criteria is met, we can award you Chartered Marketer status, at no additional cost to your current membership fee - the most prestigious accolade in marketing.

So now you know that Continuing Professional Development (CPD) can lead to achieving Chartered Marketer status – the mark of an up-to-date, experienced and qualified marketing professional. But what is CPD and why should you get involved?

Across all industries, professionals are expected to keep their skills up-to-date and continue to enhance their knowledge. By recording CPD you demonstrate a level of commitment and capability to current and future employers. CPD is important at every stage of your career, so we actively encourage all our members to record their CPD.

Our CPD programme is focused on improving your capabilities to ensure that you remain current and effective as a marketing professional. We benchmark your skills against our Professional Marketing Competencies framework to help you identify skills gaps in your knowledge. And, at the end of your CPD year when you’ve submitted your activities, you’ll receive a certificate to show your commitment to your ongoing development.

In an ever-expanding online marketplace, we understand that communicating your credentials can be a challenge. That is why we have partnered with Credly’s platform to provide our members with a digital badge to prove their membership status with us, while the metadata that sits behind it gives the viewer an understanding of the criteria required to achieve it.

Members can use their digital badges in email signatures, digital CVs, across social media and on personal websites. The digital image contains verified metadata that displays the current member grade.

Highlight your experience by using our designatory letters after your name and show you are a credible marketer. Make use of our digital badges to communicate your credentials across your digital profiles.

Taking that next step in your career or asking for guidance on a project can be daunting when you need extra support. We offer a mentoring programme to our professional members where we match developing marketers to experienced and knowledgeable professionals. How your mentoring relationship works is your decision, as it’s tailored to fit in around you and your busy schedule.

The programme allows mentees to search for and contact an inspiring mentor who can provide knowledge and support in areas such as strategic direction and career advice. In addition, it gives you an opportunity to expand your network with an experienced senior member of CIM. Having a mentor can help build confidence to take your career to the next level successfully.

Become a Mentor

Mentoring is available to our MCIM and FCIM members. You’ll have the opportunity to support aspiring professional marketers by utilising your industry knowledge and experience. It’s your decision how mentoring fits in around your schedule and which mentee proposal you would like to support. You’ll receive recognition as an expert in your field by showcasing your individual skills and experience. You could improve your leadership skills by sharing your knowledge with marketers of the future.

Find out more

Access to a personal development platform full of interactive tools and e-learning content to help you achieve your professional development goals. Start by completing the self-assessments to understand your strengths and identify areas of growth. From there explore a wide range of resources covering personal, professional and social topics. You’ll also find guidance on how to develop your career in an existing role or land your perfect next job whilst learning how to maintain a positive and healthy work-life balance.